“Big Five”- Live taping for agricultural machine manufacturer
For the company “Grimme Group” we stuck a duct tape artwork on the stage in front of an audience.
“Grimme Group” is the world’s leading agricultural machinery manufacturer from Germany. In autumn 2017 five new vehicles will be presented. The advertising campaign for the machines runs under the “Big 5” motto. For the pictorial motif I used this time the play on words: “Big Five” and “High Five”. After six hours of live taping on the show, a 3 x 2 meter, flying hand, which represents a “high five handshake”, was created. The brand colors of the company and the advertising campaign are black, red and white. Therefore, I used these three colors for the work of art and the silver duct tape for the grayscale representation.
The painting hangs in the customer’s headquarters in Damme (Lower-Saxony).
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